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  ' Marketing And Promoting Your Business ' Ian Birt Author  

Marketing And Promoting Your Business

Marketing and Promoting Your Business, Products & Services, follows the same practical hands-on approach of my other books.

Special attention has been paid to the writing style, giving the book appeal to the wide range of students of this subject.

Written from an operators perspective, this text is a simple, up-to-date guide on how to market and promote your small business, its products and services.


Title :: " Marketing and Promoting Your Business "
Author :: Ian Birt
Publisher :: Pearson Education
ISBN :: 978 174 103 3953
Publication Date :: 2004 1 st Edition
Format :: Paperback
Pages :: 200
RRP inc. GST :: $40.95





Table of Contents below

TABLE OF CONTENTS

  1. Marketing generally
  2. Environmental analysis
  3. Market research
  4. Target customers
  5. Product strategies
  6. Pricing strategies
  7. Distribution (place) strategies
  8. Advertising promotion strategies
  9. Other promotion strategies
  10. Competitive strategies
  11. The marketing plan
  12. Evaluating marketing results
  13. Marketing on-line
Glossary of marketing terms

Index

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